Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach
How can marketers with brick-and-mortar
locations get a leg up on the competition on Facebook? Contributor Mark
Traphagen provides in-depth...
The Easiest Way To Make Your Content Dominate On Social Media
What's the key to getting your content shared? Columnist Jordan Kasteler says it's understanding your...
The Definitive Guide To Pinterest For E-Commerce
How can retailers optimize their website and
marketing strategy to get the most out of Pinterest? Columnist David
Rekuc has the...
When It Comes To Customer Expectations, One Size Does Not Fit All
Consumers today make significant demands of the
brands they engage with. Contributor Katy Keim lays out survey results
that explain just what...
How To Set & Achieve SMART Online Marketing Goals
Ensure social media ROI with the S.M.A.R.T system to establish online marketing...
4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
Many businesses have already realized the value
of Google+ in their marketing efforts, especially since it’s owned by
the world’s...
The Ultimate Beginner’s Guide To Finding Your Audience In Social Media
Social media marketing platforms are constantly
evolving, so newcomers are at a disadvantage compared to those who’ve
been around the...
Optimize LinkedIn Like A Pro To Boost Your Personal Brand
As a professional marketer, you have a story to
tell about your background and experience, your skills and interests,
and what you can add to...
Your Guide To All Things Hashtag Analytics & Optimization
Hashtags. You’ve heard people talk about them,
you’ve seen them on Twitter, but have you added them to your marketing
toolbox? If...
VIDEO + SLIDESHOW: Why “Going Viral” Means More Than Getting Pageviews
Most people don’t know the true definition of
virality, how to measure it or how to recognize it. Getting a piece of
content to “go...
How Even Time-Challenged SMBs Can Upkeep Social Channels
Many small business marketers avoid social
media marketing because of the expectation that it will take too much
time. However, we’ve seen...
How To Use LinkedIn Company Pages For Search, Social & Reputation Management
We social media marketers frequently preach
that simply having a profile on social sites like Facebook and LinkedIn
is not enough to be...
How To Get Started Using Twitter For Business
What’s Twitter for business? No, it’s not about buying Twitter ads for your business. Rather, it’s about how a business can...
How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account
Looking for ways to boost your organization’s
social media engagement in 2014? As a marketer, you’re tasked with the
slippery job of...
How To Create Case Studies To Improve Your Social Media
At the time, it was the largest potential
business contract of my life — my budding marketing agency had the
opportunity to provide...
How To Be The #1 Trending Hashtag On Twitter: Lessons From Nat Geo’s #KillingKennedy Campaign
The National Geographic Channel regularly uses
both organic and paid campaigns to engage audiences on Twitter. For its
film, Killing Kennedy,...
How To Use Brand Ambassadors To Drive Social Media Success
Whether you’re the CMO of a Fortune 500 company
or the webmaster of your burgeoning startup’s website, social media
efforts will be...
How To Be Eternally Indispensable In Your Social Media Job
Now that there’s only a smidgen left of 2013, it’s fair to say that the year wasn’t a giant win for social media marketers...
Social Media Checklist For New Websites & Businesses
As a startup company or small business, it is
no longer an option to ignore social media as a means of communication,
promotion and possibly...
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