CLUB 100 Showcase: 14 Social Media Tools Used by Marketing Pros

By Cindy King
Published September 4, 2013

Are you looking for social media tools to get more out of your marketing?
Are you wondering what tools marketing pros are using successfully?
We asked fourteen well-known marketers to share the latest social media tools they’ve been using.
Discover how you can use these tools to help you to get more out of your social media marketing.

#1: Mention

Todd Wheatland

Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.
As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool.
There are many clever things behind the way Mention is set up. They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances.

circumstances.

Mention provides clean and simple functionality.

Apart from doing a fantastic job of identifying online mentions, some of my favorite features are:

• Simple controls to turn specific sources off—but still be able to monitor them in the spam folder in case you mis-classify something.
• Default alert emails that take you straight to source, rather than forcing an extra step by taking you to the Mention platform.
  
  

  You can see how many online mentions you have in the left-hand column.

Of course, with success, they’re quickly adding features—including an enterprise-level offering—that will make them seem increasingly like a lot of the more established players in the social tools space. So far though, they’ve done a great job of maintaining simplicity and delivering on their core offering.
Todd Wheatland, head of thought leadership at Kelly Services.

#2: Addvocate

Jay Baer

My favorite new social media tool is Addvocate. I like it so much, I invested in the company and joined their board.
Addvocate solves a very common problem in social media, which is the need to decentralize your messengers. Almost always, the employees in your company have more social connections (combined) than the company does for its official social media outposts.
Thus, smart companies need to find ways to ask employees to occasionally share relevant information on their personal accounts. Amber Naslund and I wrote about this in The NOW Revolution, and recommended a “message of the day” email that is sent to all social media–active employees.
Addvocate takes that concept and makes it much, much better. Employees install a simple browser plugin that enables them to receive content recommendations from a centralized marketing team, while also enabling them to recommend content to the marketing team and to one another. The marketing team then gets detailed statistics showing which employees are sharing content on social, how many clicks and engagement actions each employee is generating, etc.

Addvocate enables you to share content with colleagues.

It’s an incredibly easy-to-use, remarkably inexpensive (just a few dollars per month) social media tool that removes the pain of teamwork and content sharing/distribution. I use it constantly to share potential topics for inclusion in our daily email newsletter.
Jay Baer, founder of Convince & Convert.

#3: Swayy

Jamie Turner

The best new tool I’ve seen in many months is called Swayy. It’s a platform that drops interesting content into a dashboard where you can scan or read the most interesting articles.
The best feature isn’t the fact that the articles are dropped right in front of your nose. The best feature is the sharing.

Swayy finds you the best content to share with your target audience.

Read More:   http://www.socialmediaexaminer.com/social-media-tools-used-by-pros-today/